Iconic. Photo: Nestle The enduring appeal of Trix cereal, debuted in 1955 by General Mills, can largely be credited to Joe Harris, a commercial illustrator who invented the Trix rabbit. He has died at ...

It’s about to get all-natural up in the Trix house [a sentence which has never been written before in the history of time]. As a part of General Mills’ promise to remove all artificial flavors and ...

GOLDEN VALLEY, MINN.- "Silly Rabbit, Trix are for kids." If you watched Saturday morning cartoons you've more than likely heard that line. Now, General Mills is in search of that silly rabbit. In ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Sonny "The Trix" Rabbit was found face down in a bowl of Lucky Charms. Witnesses say they found a trail of easter eggs and bunny prints. Sonny "The Trix" Rabbit was found face down in a bowl of Lucky ...

Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

How do you like your breakfast, boys and girls? Because that’s essentially what Day 1 of our Big Shill bracket game’s Sweet 16 round is all about. If you respond to a military bearing, maybe the Cap’n ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. MINNEAPOLIS, Minn. — General Mills is ...

On Monday, it came to my attention via the Shade Room, a blog about shade and rooms—and cereal!—that Trix is reviving its fruit shapes. Why? Nobody asked for that, especially not me. Turns out, some ...