Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

2. Reebok’s Terry Tate: Office Linebacker Terry Tate is the badass that makes sure if you kill the Joe, you make some mo’. You know that, baby. https://www ...