Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin. The Skinny: The updated AVX has a new gradational core and a softer, thicker ...

What’s new: More ball speed, distance and spin around the greens. How does this happen? The new AVX, which touts the lowest flight, lowest spin and softest feel of Titleist’s three premium balls, ...

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

Welcome to another edition of Yo, Gear Guy!, an interactive GOLF.com series in which our resident dimplehead (a.k.a., GOLF’s deputy editor of equipment, Mike Chwasky) fields your hard-hitting ...

There are two schools of thought when it comes to using an alignment aid on the golf ball while putting. Some players find using a line on their ball helps them align their putter and get the ball ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Titleist makes some of the best golf balls on the market and, on September 23rd, the brand is bringing a special model back to retail in the US and Canada. Throughout August and September, we saw ...

In any change to the Rules of Golf that involves golf balls, there is one company that has the most to win or lose: Titleist. It is the brand most associated with golf balls and has dominated sales in ...

What you need to know: Although known for it’s tour-level Pro V1/V1x line, Titleist knows there are players seeking golf balls that perform more than good enough without costing you the equivalent of ...

Golfers know that some balls work for their game and that others just don’t. For some of us, there are lingering bad memories of balls that were too hard or too soft. There’s also an awareness that a ...