Painter Chloe Wise, known for her glamour-tinged food art, has weighed in on what already stands to be the dumbest trend of 2018: the “Tide pod challenge,” which has apparently led to over 100 calls ...

The average grocery store has hundreds of edible, non-harmful foods to choose from, so it confused many people when the "Tide Pod challenge," aka videos of teens popping Tide Pods into their mouths ...

In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

YouTube and Facebook are trying to stop the spread of the Tide Pod Challenge, a bizarre and dangerous phenomenon in which social media users eat laundry detergent packets on camera. YouTube, which is ...

First there was the nasty AF Cinnamon Challenge, and soon after emerged the pain-inducing and face-morphing Kylie Jenner Lip Challenge. Now, in the strange, strange realm of new and unpleasant ...

P&G was in the news this week over the dangerous social-media-fueled trend of teenagers ingesting Tide Pods, called the “Tide Pod Challenge.” CEO David Taylor said in a blog post that the company is ...

Until relatively recently, eating Tide Pods wasn’t a concern. Tide, apparently cognizant of the outside risk, even went out of its way to advertise the ways in which the brightly-colored pods full of ...