My family had the chance to try out three holiday colors of Crazy Aaron's Thinking Putty this past month. This is a fantastic stocking stuffer idea, as well as a great budget-friendly, science-savvy ...

In the old days it was jelly bracelets and Cabbage Patch Kids. These days, Crazy Aaron’s Thinking Putty — a cooler, hipper and pricier Silly Putty alternative — is poised to become the next big thing.

Here is one of three unlikely success stories from Susan Spencer: It’s no stretch to say that Aaron Muderick is stuck on putty. “It feels great in your hand,” he said. “You can play with it for hours!

I’m mixing violet goo into an iridescent blob of “shimmerizer” pigment that’s oddly reminiscent of my favorite Urban Decay eye shadow. The blob catches the light like a gemstone as I pinch and pull it ...

Slime and putty are the sort of toys you never grow out of loving. The texture, the smell, and the vibrant and wacky colors are always so delightful. But Aaron Muderick, CEO & Founder of Crazy Aaron’s ...

Chuck E. Cheese Celebrates Giving Tuesday with Limited-Edition Crazy Aaron’s® Thinking Putty — All Proceeds Benefiting The Toy Foundation(TM) Beginning Tuesday, Dec. 2, families visiting select ...

I always liked a little silly putty when I was younger, but now there’s a new blob on the block. The next generation of silly putty, now called ‘Magnetic Thinking Putty,’ has millions of tiny ...

With retail stores shuttered, play dates canceled and schools moving into homes, Crazy Aaron's product sat on shelves, no word of mouth or last-second purchases to lift sales. Within the first week of ...