In 1997, Steve Jobs returned as CEO of Apple. The “Think Different” slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency ...

Chess grandmaster and AI thinker Gary Kasparov shares this Picasso quote from 1968 at Northeastern University. Have we seen this movie before? The year was 1997. The internet boom was beginning to ...

The European Union's highest court found that the company hadn't been using the slogan in any meaningful way for a decade. Reading time 2 minutes On Wednesday, the European Union’s highest court ...

Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger. Being ...

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...

In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...

The Court of Justice of the European Union has dismissed Apple’s bid to overturn a decision by the EUIPO to revoke its “Think Different” trademark in the European Union. The company used the phrase ...

Remember the “Think Different” ad campaign Apple launched in 1997? It was one of the most brilliant ad campaigns ever conceived. Now it’s been reimagined by Business.com (using AI) with ads for ...

The EU's General Court has dismissed Apple's appeal over Swatch's "Tick Different" slogan, saying the objections are based on a "misreading" of the ruling, and the company's "Think Different" ...

Alexandra is an associate editor on CNET's Performance Optimization team. She graduated from Marymount Manhattan College in New York City, and interned with CNET's Tech and News teams while in school.