Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...

Twitch has once again amassed controversy after testing a new type of ad when viewers watch a stream. Featured Video These new ads, which were first rolled out as a test earlier this month, occur when ...

At TwitchCon Rotterdam 2026, the company announced a slew of improvements coming to the platform soon. That includes Dual Format, which lets creators stream horizontally and vertically at the same ...