In the world of marketing, a new entrant’s toughest task is to break the perception built around the old guard. Established brands don’t crumble because of direct attacks. They erode when their aura ...
Tamil Nadu's political titans, DMK and AIADMK, are embracing the digital age with a twist of humor, as they duke it out in an online satire spree aimed at the younger electorate. AIADMK's playful ...