You may be almost done with high school and are getting ready to apply to your dream college. Or maybe you are already enrolled in your undergraduate studies and are in the process of applying to ...

In years past, corporate marketing staffs often viewed the company website as nothing more than an electronic billboard. Today, these experts recognize how useful an informative and well-organized ...

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used. A mission ...

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...