Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...
The legions of fans packed into the Tweeter Center Monday came to see Jay-Z, headliner of the Lollapalooza-like Sprite Liquid Mix Tour. They cheered for the iconic Brooklyn rapper even before he ...
As part of an ongoing relationship with Coca-Cola, Blockbuster Video announced it will sponsor the Sprite Liquid Mix 2002 Tour. The 15 market tour runs Aug. 20 through Sept. 8. The retailer will set ...
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