Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro ...

How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...

Women’s college basketball wasn’t always the behemoth with storied programs like UConn, Tennessee and South Carolina ...

The five-year deal will see BBC Sport deliver coverage of up to seven live matches each season across TV and BBC iPlayer ...

With the football edition of Kansas-Missouri in the rearview mirror, next up is another sport in which meetings between the two schools have been few and far between. The KU and MU women’s basketball ...

Despite the slow women’s revolution, the WWE have experimented with intergender matches and moments over the years. Considering the great success of WWE Evolution, we thought it was only fitting to ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...

Friction between players and the league commissioner spills into public as a labor deadline looms.

Female athletes are tearing up the history books and defining the future of women's sports, one win at a time.

The only way is up for English women's rugby after a world-record crowd at Twickenham witnessed them dismantle Canada ...