Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

The October 15 edition of SBJ Marketing features a look at the Interpublic Group-Omnicom merger, Panthers' Matthew Tkachuk's ...

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Published every Thursday, the newsletter will feature the latest news, highlights and deep dives on sports marketing ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

Football once again proved to be the backbone of television advertising in the third quarter (Q3) of 2025, according to new ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies Genius Sports Limited (NYSE:GENI) today announced a strategic partnership with ...

WASHINGTON, DC, September 16, 2025 (EZ Newswire) -- Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today ...

Canada’s chamber of sober second thought is poised to pass another bill that would restrict advertising for online sports ...

SOUTHPORT, Conn., July 28, 2025 /PRNewswire/ -- Main Street Sports Group, owner of FanDuel Sports Network, today announced the appointment of Jim Keller as Executive Vice President of Advertising and ...

DraftKings Inc. (NASDAQ:DKNG) announced Monday a multi-year advertising agreement with NBCUniversal, giving the sports betting company exclusive sponsorships and integrations across the network's ...

For over a decade, real-money gaming and fantasy sports quietly rewrote the rules of India's advertising and sports sponsorship landscape. Platforms like Dream11, MPL, and My11Circle started small, ...