Most behaviorally savvy marketers know full well that the "single-click theory" of consumer behavior, which hypothesizes that conversions are best attributed to the last click a consumer makes before ...
This paper uses a new set of online research tools to develop a detailed study of the public debate over proposed legislation in the United States designed to give prosecutors and copyright holders ...
New Publication: "Social Mobilization and the Networked Public Sphere: Mapping the SOPA-PIPA Debate"
The Berkman Center for Internet & Society is pleased to announce the release of a new publication from the Media Cloud project, Social Mobilization and the Networked Public Sphere: Mapping the ...
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