Here’s how to do social media marketing for your business. Before posting on social media, step back and look at your overall ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

The same platforms that drive opportunity can also encourage nonstop scrolling, constant comparison and a gradual erosion of ...

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 ...

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...

Thinking about launching a social media marketing campaign? Before you spend your time and money, it’s important to understand both the benefits and the drawbacks. In this video, Professor Wolters ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

Studies show that when leaders are active on social media, their businesses benefit from increased revenue, improved employee ...

This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting. Chinese ...

Social media usage is steadily growing, and we don’t see it slowing down anytime soon. In 2021, over 4.26 billion people used social media worldwide. This figure is projected to increase to almost 6 ...

As health systems continue to discipline employees for inflammatory social media posts, chief marketing officers told Becker’s it’s a constant struggle to inform and police staff about their online ...