Smokey Bear, the iconic figure of wildfire prevention, is celebrating his 80th birthday on Aug. 9. A central element of the celebration is the Smokey Bear Reading Challenge that runs through Nov. 28.

Washington drivers could one day be carrying Smokey Bear’s image and message on their license plates to help reduce the number of wildfires started by people. An effort launched Monday would create a ...

DRAPER, Utah — The longest-running public service announcement in the United States turns 80 years old today, August 9, 2024: Smokey Bear’s “Remember, Only YOU Can Prevent Wildfires!" It’s a timeless ...

Throughout the past 70 years, there's been one person, or bear rather, who has been responsible for educating the world about the dangers of forest fires. Smokey the Bear, the beloved spokesperson for ...

MCCALL, Idaho — Born in New Mexico in 1944, Smokey has dedicated his life to preventing human-caused fires. To celebrate Smokey's 80th birthday, the Payette National Park is hosting a birthday party ...

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...