Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

I am a big fan of Lego, a fact that is plainly obvious to anyone who knows me, and I'm very much in the camp of build-and-display. I'm not creative enough to build my own sets, and playing with bricks ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

When LEGO presented the SMART Play innovation at the 2026 Consumer Electronics Show (CES) in Las Vegas earlier in January, the world took note, then moved on. What people failed to notice was just how ...

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the Kohler smart toilet). But Lego’s SMART Bricks, announced on Monday at CES, add ...