WASHINGTON -- The Federal Trade Commission said Wednesday that Skechers agreed to pay $40 million to settle charges it mislead consumers with claims that its toning sneakers would do everything from ...

"You actually didn’t save any money because now I hate you, now I don’t ever want to buy a Skechers shoe again." Footwear brand Skechers has been accused of lazily using generative AI for a full-page ...

Skechers recently came under fire for allegations of AI use in the December issue of Vogue, sparking larger discussions about consumers’ responses to said moves. Skechers is treading on thin ice with ...

As AI becomes more accessible, it seems we've been plagued with an increasing number of AI ads. Lacking both quality and style, these sloppy marketing ploys are hard to ignore, but Skechers' latest ad ...