Your product or service isn’t one-size-fits-all, so shouldn’t your content be dynamic, too? The best websites convince potential customers to continue their journey and ultimately convert with ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the platform fueling limitless e-commerce personalization, today announced it has expanded its relationship with Boohoo Group, a leading online ...

RollWorks, an ABM platform, announced feature enhancements to double down on personalization with more granular account-level data. The RollWorks Site Visitor API helps B2B marketers better understand ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. We are deep in the GenAI hype era, so it’s easy to forget ...

Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will ...

The latest product to Nosto’s CXP is available globally now and follows the acquisitions of ecommerce site search solution, SearchNode, and product discovery platform, Findologic, in 2022 New York, ...

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital ...

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

Fast Simon, a provider of shopping optimization solutions for e-commerce, today introduced Personalization AI Embeddings to improve shopper experience and conversion on e-commerce sites.

As AI and tech innovation drive a democratization of financial services, consumers can increasingly operate like shoppers in ...

Sephora has for the fourth time been designated as the top retail brand in personalization by Sailthru. Out of a possible Retail Personalization index (RPI) of 100, Sephora achieved a score of 89, up ...