Nasdaq

FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across Multi-Screen Campaigns

New industry solution allows programmers to unlock previously unreachable inventory for monetization and provides ease of management for cross-screen campaigns. NEW YORK--(BUSINESS WIRE)-- FreeWheel ...
Hosted on MSN

Roku, Comcast’s FreeWheel expand advertising partnership

Streaming video platform Roku and Comcast’s advertising business FreeWheel have expanded their partnership to offer FreeWheel clients access to inventory against Roku’s streaming content. The ...
Business Wire

FreeWheel Announces Katy Loria as its New U.S. Chief Revenue Officer

The Company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources NEW YORK--(BUSINESS WIRE)--Today, FreeWheel announced that it has ...
adexchanger

CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help

CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...
adexchanger

Magnite And FreeWheel Link Up In The Name Of Interoperability

The rallying cry for interoperability in TV advertising is creating unlikely bedfellows. On Thursday, Magnite and Comcast-owned FreeWheel announced a technical integration to allow publishers that use ...
TV Technology

FreeWheel Launches Contextual Marketplace

NEW YORK—Comcast’s FreeWheel ad tech platform has launched Contextual Marketplace, a new offering that enables publishers to access precise, contextual classification insights within streaming ...
Nasdaq

Magnite Announces Integration into FreeWheel’s TV Platform, Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem

NEW YORK, Aug. 03, 2023 (GLOBE NEWSWIRE) -- Today, Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced a technical integration with FreeWheel, a global ...
Advanced Television

FreeWheel introduces programmatic ad buying

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...
exchangewire.com

FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id

FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a ...
MediaPost

FreeWheel Adds Self Service For Unified CTV, Linear Political Campaigns

Comcast’s FreeWheel has added self-service capabilities for political advertisers planning unified, audience-based connected TV (CTV) and linear TV buys on its platform. FreeWheel says it plans to ...
Business Wire

Fox Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for College Football on FOX and Proprietary AdRise Integration

FreeWheel will programmatically enable Tubi, and the entire One FOX portfolio, by serving as the company’s primary monetization engine. This agreement includes a proprietary integration between FOX’s ...