Summary: Google is changing the URL for Google Search, and will begin redirecting all users worldwide to a single, unified domain. Google assures users this won’t change the way that Search works and ...

The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...

Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search.

Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. In the ...

Liz Reid says AI isn’t driving the change in Google Search — users are. Younger audiences are shifting to video, forums, and ...

Google's John Mueller explains the nuances of the URL Removals Tool in the context of the aftermath of a hack attack.

Many people know to be wary of scams, malware and phishing links hidden in emails and text messages. But what about the sponsored links at the top of a Google search? Do you have to be cautious of ...

The topic of URLs for SEO and ranking is one that has been around since search engines first existed and 25+ years later, it is still a popular topic. Google has said time and time again that keywords ...