“We’re witnessing the emergence of a parallel information ecosystem,” said Manick Bhan, Founder and CEO of Search Atlas. “While traditional SEO focused exclusively on Google rankings, our research ...
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45B monthly sessions, new analysis finds.
The comprehensive study of 18,377 semantically matched query pairs reveals that AI-generated answers cite fundamentally different web sources than those appearing in search engine results pages (SERPs ...