Ferrari (BIT:RACE) and IBM have introduced AI driven upgrades to the official Scuderia Ferrari app, aimed at personalizing ...

The Scuderia Ferrari app features an AI companion powered by IBM watsonx that provides personalised race-week insights, ...

Ray-Ban and Ferrari aim to "rewrite the rules beyond the racetrack" with the latest entry in their collaborative relationship ...

Formula One returns this weekend after war in the Middle East forced a five-week break. We gained unprecedented access to see ...

Last month, Chivas Regal announced its move into the racing world, signing a multi-year partnership as Scuderia Ferrari HP’s Official Team Partner. For its first Formula 1 deal – in fact, the ...

No matter what Ferrari you opt for on the used market, you have to expect to part with a fair chunk of your savings to secure one. When you add rarity, and a sprinkling of racing pedigree, into the ...

With the 2025 Formula One season edging closer to the finish, Scuderia Ferrari has its sights set on the revolutionary 2026 season. As you know, a whole slate or new rules promise to reshape the ...

MARANELLO, Italy--(BUSINESS WIRE)--PUMA and Scuderia Ferrari HP mark two decades of partnership, a collaboration that has consistently pushed the boundaries of speed, design, and motorsport culture.

From cozy sweatpants to cool T-shirts, you’ll find at least one item to add to your cart. You can shop everything from sweatpants, T-shirts, jerseys, shorts, sneakers, and more by using code BIGDEAL ...

IBM will continue rolling out new features on the Scuderia Ferrari HP app throughout the 2026 season. Download the redesigned ...