There is an ongoing debate about the need for a business brand versus a personal brand. After reviewing current literature and crowdsourcing colleagues, the consensus seems to be that you need both – ...

If your application includes a resume objective statement, it's time to update your materials. Savvy job seekers should ditch old-fashioned resume objectives in favor of a more modern, ...

Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses ...

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, ...

For three hours today, for three long latte-less hours, every Starbucks in America will close, and in truth, that’s what the sign on those thousands of doors should be reading. The purpose of the ...

Peters’s arguments have much to recommend them: Your personal brand, Peters argues, presents you as an authority in your field, elevates your reputation, and differentiates you from the competition.