It can be daunting to come up with a daily schedule for your marketing when you’ve got so many channels available. You’ve likely asked yourself: How do I come up with a daily task list that serves my ...

A marketing plan is a good tool to create and use to help make sure that your small business earns a profit. When you market, you learn about the wants and needs of your target customers and think of ...

There are three key components for developing a sound market penetration strategy: market sizing, market segmentation and embracing the technology adoption curve. The ability to accurately size the ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

Drug samples used to be de rigueur for the majority of pharmaceutical sales calls. As new data show, the goal of getting samples into the hands of doctors or patients is falling out of favor, and the ...

Providing samples to customers is an important promotional tool for many businesses, and they are often used to encourage an immediate or future purchase. The way the sample is offered and contributes ...

Offering free stuff is not a good enough incentive for consumers to try out a product, according to the latest results from Evolution Insights’ monthly shopper survey, commissioned by experiential ...

As any regular commuter on public transport will tell you, field marketing is a great way of acquiring a free drink for lunch, a mid-morning snack bar or some deodorant for an after-work gym session.