When a CRM is clear and simple to navigate, your team spends less time figuring out how to use it and more time doing the actual work. If you want to increase user adoption of your CRM, it's important ...

Microsoft wants to make marketers’ lives a whole lot simpler. As it battles to gain market share from customer relationship management (CRM) giants like Salesforce and Oracle, Microsoft today detailed ...

According to analysis by Gartner and Forrester, the two leading CRM platforms are Salesforce and Microsoft Dynamics 365. And, when you look at their features, functionality, and processes, they are ...

CRM's new Agentforce 360 integrates AI and human workflows across core business areas, fueling rapid adoption and surging AI-driven revenues.