As part of a significant effort to expand its e-commerce reach, SAP has outlined an approach to unify its customer experiences across multiple channels. Based on the e-commerce software that SAP ...

SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

It’s often said that content is king, but in a typical marketing department you have a hodgepodge of content. That could include carefully-crafted web copy, blog entries and FAQs along with ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from ...

SAP has acquired Praxis Software Solutions in an effort to create an integrated enterprise resource planning and e-commerce suite for small and medium-sized enterprises. Praxis is a long time SAP ...

Aleran helps mid-market B2B manufacturers, wholesalers and distributors quickly and easily orchestrate omni-channel B2B sales and commerce. It does this with an AI-fueled holistic commerce platform ...

Business software maker SAP plans to release an updated version of its e-commerce applications that includes new tools for selecting and coordinating with suppliers. The Waldorf, Germany-based company ...

SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...