Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Auto vehicle and parts dealers, which is the largest ...

When I began working in CRM and analytics, brands segmented audiences in a highly rigid, top-down way. To attract high-value customers, for example, retailers might simply target consumers living in ...

Martin calls psychographic segmentation a “totally different approach” and one that is more easily acted on by an entire retail organization. For example, a sales person at a consumer electronics ...

Forbes contributors publish independent expert analyses and insights. Brian Delp is NY-based, covering retail, fashion, and home products. What do a celebrity, a professor, a privacy advocate, and the ...

The partnership was up 64 retail sites for Q1 2025 and is focused on allocating gross capital spending across its c-store portfolio. Commission agent site count increased by 31 sites vs. the year-ago ...