While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

Rare Beauty’s most popular products, including the Soft Pinch Liquid Blush, Brow Harmony Flexible Lifting Gel and Warm Wishes ...

Rare Beauty is entering its next chapter, unveiling a nationwide launch at Ulta Beauty set for Feb. 1.

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The one beauty trend I've never fully adopted is contour. Sure, I understand the appeal. Over the years, ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With so much makeup on the market, it’s rare to see a ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

The actress and singer celebrated the launch of Rare Beauty's Soft Pinch Matte Bouncy Blush Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and ...

Selena Gomez celebrated her newest Rare Beauty product launch in an all-pink look on Saturday.Getty Images for Rare Beauty She’s pretty in pink. Selena Gomez launched her latest Rare Beauty product ...