“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Smith, head of programmatic at ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I had the ...
SAN FRANCISCO, CA--(Marketwired - Jan 7, 2014) - LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced a new version of its MAMP platform -- version 1.8-- to ...
Programmatic advertising is the automated buying and selling of online advertising. With more marketers turning to this automated way to buy advertising, AdNews teamed up with PubMatic to break down ...
Big differences are evident when it comes to the type of advertisers using RTB versus those marketers buying direct from a publisher. At NBCsports.com, for example, some 23% of all its advertising ...
The RTB tools for mobile have also rolled out. Nick Lynch, vice president of platform at engage:BDR, said that the company's full-service display network the company usually sees "upwards of 1% CTR" ...
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Real Time Bidding is continuing to gain real traction and is being embraced by many ...
Le co-fondateur de l'agence plurimédia explique en quoi l'achat en RTB s'inscrit de manière vertueuse dans un mix média et comment il appréhende son avenir proche ...
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