Purple shampoo has become one of the most misunderstood products in haircare. Some people swear it saved their blonde, others say it dried their hair out or did absolutely nothing. The truth sits ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...

If you’ve scrolled past a celeb on Instagram who has gone red (oh hiiii Emily Ratajkowski and Sophie Turner) and felt the urge to go red yourself, you’re not alone. I personally felt moved to alter my ...