The strategic public relations certificate program is designed to provide fundamental theories and knowledge that explore ways to effectively manage mutually beneficial relationships for any ...

Growing your business and brand awareness requires more than just a traditional strategy. In today’s digital-first world, you cannot afford to ignore social media, industry-focused earned media, and ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As traditional tactics like press releases and one-off media placements become less ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

The Reynolds School of Journalism is proud to introduce its first fully online degree, a Master of Arts in Strategic Public Relations and Advertising, is set to begin in spring 2026. Designed to cater ...

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

PR builds brand awareness and credibility for startup growth. Thought leadership PR establishes trust with customers and investors. Strategic media coverage enhances reputation and attracts business ...

When someone says “crisis PR,” most people will probably think of a catastrophic event, such as a natural disaster, or a personal or professional scandal. Those can happen to businesses at times, but ...

Students in the University of Alabama at Birmingham’s Public Relations Council of Alabama/Public Relations Student Society of America have won top awards from two professional organizations in Alabama ...