Meeting with clients is stressful. First, there’s the lead-up. You know, the phone tag and email exchanges trying to convince the client to meet, and then pinning down a time and place. It’s a fragile ...

When customers make an order, they’re often in a rush. That’s no great revelation. But sometimes I can’t help but wonder about the things they’re forgetting to consider. For example, how a customer ...

A dozen years ago the idea of submitting print jobs over the Web was a pretty innovative concept. Even as recently as three years ago, printers could win deals by pitching savings on waste by print-on ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. So let's start with some common questions and answers that ...

MARKETING collateral includes any digital or printed material a business uses to promote its brand, products, or services. This can involve various types of media, such as films, e-books, printed ...