Logan Paul and KSI's energy drink seemed destined for success, but just a few years later, sales plummeted. What turned Prime ...

After numerous lawsuits against Prime Hydration, the fundamental question is whether the Logan Paul-led beverages brand has ...

Lionel Messi has made contradictory statements about his involvement in Más+ by Messi hydration drinks, rival company Prime ...

The Mark Anthony Group-owned brand’s assertion that the professional athlete is a founder of the brand has hurt Prime’s sales ...

In this video, we dive into the taste and nutritional benefits of Prime Hydration Drink. Join us as we explore its unique ...

Bottles of Prime Hydration lined up on a grocery store shelf. - PJ McDonnell/Shutterstock Influencer food and drink brands are nothing new at this point. From MrBeast's Feastables to that oddly ...

Prime is a sports drink that has exploded into mainstream culture over the past few years and has won people over with bright colors, vibrant flavors, and a very loud marketing campaign. It's a ...

Influencer Logan Paul’s Prime Hydration LLC escalated its beverage trade dress fight by suing soccer superstar Lionel Messi ...

NEW YORK -- An influencer-backed energy drink that has earned viral popularity among children is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine. On ...

Prime Hydration, founded by Logan Paul and KSI and owned by Louisville-based Congo Brands has come under fire in a class action lawsuit about its ingredients. The lawsuit, filed April 8 against Prime ...

Now, Prime Hydration has launched limited edition FC Barcelona and Arsenal themed Prime Hydration drinks, which will be ...