Ja Morant was going to be all over your television — or preferred streaming device — this week as the NCAA’s March Maddens tips off. He had a new Powerade ad dropping and it was going to be the next ...

Florida State football's defensive end Patrick Payton landed his first NIL deal. Payton is part of a newly launched Powerade marketing campaign titled 'Commitment Takes More.' “I’m just blessed with ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Gatorade, the energy drink for the tough kids on the playground, is ...

NLE Choppa lost a song placement in a Powerade commercial following Memphis Grizzlies player Ja Morant's NBA suspension for waving a gun in a video. Following Ja's infamous video of him waving a gun, ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

NLE Choppa is clearing the air on recent rumors. According to TMZ, Choppa’s latest single, “Mo Up Front,” was supposed to play in a commercial accompanying Powerade’s “What 50% More Means” campaign, ...

Top soft drink company stands to lose a lot of money after scrapping ad with troubled baller. Basketball player Ja Morant is realizing that regardless of his talent, all actions have consequences.

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

PHOENIX, ARIZONA - JANUARY 22: Ja Morant #12 of the Memphis Grizzlies reacts during the second half of the NBA game at Footprint Center on January 22, 2023 in Phoenix, Arizona. The Suns defeated the ...