Persuasion techniques in sales focus on one key goal — convincing a lead to adopt a new attitude and change their mind toward an idea. And this isn’t something that involves slick, underhanded sales ...

OK, here’s one more. “This article will only be on the TechCrunch front page for a few hours before fading into the information abyss.” Perhaps your preference for one of the opening lines above is a ...

As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

Persuasion isn't just for marketing. Every business leader persuades staff members to work in alignment with corporate values and strategy. Every business leader persuades suppliers and support ...

What is the single most effective persuasion technique and why is it so easy to master? It’s not one of the six influence principles you’re likely familiar with: Reciprocity, Commitment/Consistency, ...

Sometimes it can be difficult to persuade others to work with you in order to achieve a common goal. If you’re working in the B2B market and you’re having trouble reaching out to others, chances are ...

“Successful entrepreneurs recommend reading this article about the persuasion techniques companies use to drive engagement.” Scratch that, how’s this? “Tons of people are tweeting this article. Find ...

At some point everyone is trying to persuade someone else of something. You might be selling a product or lobbying for a raise, or even just trying to win an argument. Regardless, the harder you push ...

See what I did there? That's the "But You Are Free" technique, basically: Make a request, but acknowledge the other person has a choice. PsyBlog explains that this persuasion technique reaffirms the ...