Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

Mail merge makes sending personalized messages to a large group efficient and easy. Prepare clean, organized data for a successful mail merge process. Use the Microsoft 365 suite for integrated ...

Having raised $13.2 million across a recent Series A round, a startup called Lavender may introduce a new and more effective way to approach email marketing. Lavender integrates with email providers ...

With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact.

You can easily add a signature in Gmail to personalize your account, as well as save time when drafting emails.

You can create a Google Group to regularly email with a large, specific group of contacts. Here's how to create and customize ...

Effective cold email subject lines are personal, concise and relevant. Try testing different styles and avoiding clickbait to ...