The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

To perm or not to perm? The answer seems to be a resounding yes, judging by the men of all ages lining up to achieve the textured waves inspired by the likes of James Norton. An army of today’s top ...

A once-mocked hairstyle now has a stranglehold on the heads of Gen Z men, taking over social media and barbershops worldwide. Boys, some aged just 12, report forking out as much as $100 (sometimes ...

A hot new coif has cropped up on social media. Teen boys are propagating across hair salons for perms to recreate the viral “broccoli cut.” Characterized by a bounty of bouncy curls atop the noggin, ...

In case you weren’t aware, the internet has been going kryptonite crazy over Superman’s new haircut. A set photo from James Gunn’s upcoming take on the Man of Steel recently surfaced online, revealing ...

Talking trends with internationally renowned hairdresser Candice Wyatt-Minter, whose methodical colouring techniques and gravity-defying cuts are redefining the industry What colour hair trends can we ...

Let’s hear it for the curly boys. It used to be the ladies who would settle in for the long haul of getting a perm. But now the young boys have joined the curly hair brigade, deciding once you go wavy ...