You've come up with a new cardboard packaging idea, and now you want to sell it. If you prefer to stay out of the production process, you must find buyers willing to license your packaging idea and ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Opulent perfume packaging that combines approachability with ease of use makes the most of your customer's fragrance experience. Whether you sell perfume online or through local retailers, the ...