With the planned extension of the Arbitron Portable People Meter rollout in eight additional top markets this month, interest in the new research methodology at the recent NAB Radio Show was high.

Now that Arbitron has unveiled the next generation of its Portable People Meter (PPM) technology, PPM 360, where is it heading? RBR-TVBR spoke with the point-man for the technology, Arbitron Chief ...

Arbitron has begun beta-testing its new PPM360 technology. While the audience research company didn’t say which PPM markets have the new meters, spokeswoman Beth Webb said on its monthly client this ...

Six of Arbitron’s group clients – including the biggest of all, Clear Channel – have told Arbitron what they think the company needs to be doing to improve their confidence in using Portable People ...

COLUMBIA, Md., June 21 /PRNewswire-FirstCall/ — Arbitron Inc. (NYSE: ARB) announced today its new generation of audience measurement, the PPM 360 technology, a ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The successor to PSP 2Meters, PSP Audioware's new PSP TripleMeter contains VU, RMS and PPM meters ...