Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

There's a profound difference between spending money on PPC and strategically investing in it. That difference is discipline.

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the ...

Here’s how to put it into practice. Break down silos by tracking combined visibility, not isolated performance. SEO and PPC teams should share dashboards that include organic impressions, AI snippet ...