Have you integrated retargeting (or, as Google calls it, remarketing) into your online marketing strategy? If you have, have you been using it to it’s greatest potential? Retargeting is a powerful ...

On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a ...

John Wanamaker, founder of Philadelphia’s historic Wanamaker’s department store, once said, “I know that half of my advertising dollars are wasted – I just don’t know which half.” In online marketing ...

How many times have you added a consumer product to your virtual cart only to get distracted, hesitate, or simply exit out of the window? And how many times have you seen an ad for the very same ...

When something works in the advertising industry, agencies tend to stick to it and repeat. It’s the age-old idea of “if it ain’t broke, don’t fix it.” The problem is that overuse of a great idea can ...

Retargeting specialist AdRoll began its life in 2007 as an ordinary ad network, looking to solve the problems of display advertising that still plague marketers and publishers. The company, which grew ...

As retargeting celebrates its 10-year anniversary, it's interesting to understand its origins and its evolution. Retargeting is exactly what it sounds like — it's the act of targeting consumers who ...

ONBOARD THE OASIS OF THE SEAS — Vacation.com will launch an online “retargeting” feature this summer that will follow its customers’ online behavior. During its national conference on Royal Caribbean ...

I swear I didn’t peek. But come Friday morning, I will have to try a little harder to feign surprise when unwrapping my presents. And so will my 8-year-old daughter. The internet has simply spoiled ...

I swear I didn’t peek. But come Friday morning, I will have to try a little harder to feign surprise when unwrapping my presents. And so will my 8-year-old daughter. The internet has simply spoiled ...