UK-based food group Premier Foods plc has axed the traditional Oxo cube shape in favour of an ‘X’-shaped product. The change is part of a GBP2m (US$3.4m) ‘Oxo Factor’ marketing campaign and relaunch ...

After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal. Premier is relaunching Oxo ...

OXO cubes are a beloved culinary essential in many kitchens, known for their beef, chicken, and vegetable variants that enhance the taste and seasoning of various dishes. Yet, there's a nifty little ...

Many people have Oxo cubes in their kitchen as a cupboard staple for cooking. There are beef, chicken and vegetable flavoured cubes and they can be used in different ways, including to add flavour or ...

10:42, Fri, Nov 15, 2024 Updated: 10:48, Fri, Nov 15, 2024 A 'revolutionary' trick using a stock cube is said to prevent lumps from forming in your dishes within seconds. The renowned OXO cube, famous ...

Don't miss out on the headlines from Food. Followed categories will be added to My News. However, prepare to have your mind blown because a clever mum has revealed the real way you were supposed to ...