In today's ever-changing digital landscape, brands always need new and innovative ways to engage with consumers. There's a downside to focusing solely on modern trends and edgy tactics; though, while ...

Nostalgia has taken over our culture. The top-grossing movies of 2023 were "Barbie" and "The Super Mario Bros. Movie." "Hogwarts Legacy" and "The Legend of Zelda: Tears of the Kingdom" were two of the ...

Nostalgia generally centers on the self or close friends and relatives. Although usually focused on positive past events, nostalgia can also include unpleasant memories like disappointment and loss.