A rocky few years between Nivea and Chicago-based FCB have included three incidents where the brand was criticized for ads seen as racially insensitive. Gift Article 10 Remaining As a subscriber, you ...
WILTON, Conn.--(BUSINESS WIRE)--“Soft” has a bad reputation in today’s society and is often associated with being weak. In fact, a new study reveals most people (59%) say it’s negative for a person to ...
The appointment followed a multi-agency pitch where agencies were challenged to recommend how they could build the skin and beauty care brand online. Chris Elkin, managing director of Red Brand ...
Publicis Groupe has become Nivea’s global advertising partner, while WPP has clinched brand owner Beiersdorf’s Eucerin and Hansaplast brands, after a holding group pitch. The Hamburg-based personal ...
NIVEA Canada builds on its legacy of proven results with the Luminous630® Dark Spot Advanced Serum and takes it a step further with the launch of Luminous630® Skin Glow Liquid Refiner and Luminous630® ...
Having made its living over the last hundred years with products designed to help to keep skin soft, Nivea is considering the connotations surrounding its products and marketing, in addition to the ...
Beiersdorf Nigeria, global maker of the Nivea brand of consumer products and other personal care and grooming brands, has once again demonstrated its commitment to care beyond the skin. The company, ...
STAMFORD, Conn., Oct. 3, 2025 /PRNewswire/ -- NIVEA, a Beiersdorf brand and the world's #1 skin care brand,* is kicking off a new era with #SkinLikeVelour, a social-first campaign that highlights its ...
German consumer goods maker Beiersdorf reported slightly lower sales in its third quarter on Thursday. Looking ahead for fiscal 2025, Beiersdorf said it has adjusted guidance to reflect the slower ...
FCB tried to quietly end its relationship with Nivea last week. It followed allegations of a homophobic comment made on a call with the Beiersdorf brand, though this wasn’t alluded to in the "STRICTLY ...
Aug 7 (Reuters) - Nivea maker Beiersdorf (BEIG.DE), opens new tab missed expectations for half-year operating profit on Wednesday and said the luxury market slowdown in China had hit the sales of its ...
Procter & Gamble Co. Chief Executive A.G. Lafley would accelerate growth at his company, the largest U.S. consumer-products maker, by acquiring German firm Beiersdorf, whose sales are rising three ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results