Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control ...

Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains. Previously, Google opted out new Google ...

We’re going to go into the timely question of why a Google Ad entity (keyword, ad, ad group, and campaign) might not have impressions. We will tackle the main and solvable ones, but there will always ...

Set your Google Ads campaigns up for greater success with these 11 hacks. Google Ads is one of the most powerful advertising platforms on earth, a position it’s held for over two decades since it ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.