I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

You can use Facebook and Instagram without seeing ads, as long as you have a paid subscription. This subscription is only available in Europe, and Meta isn't keen on promoting it or expanding its ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Molly Pittman. Buy it now from Amazon | Barnes & Noble | ...

Advertising on social media can be an extremely effective way to get your business in front of potential customers. Despite the recent popularity of TikTok, you might be surprised to discover that ...

Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a one-size-fits-all ...

Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

After years of fake news and memes about Facebook starting to charge for Facebook, it actually happened, albeit only in Europe. Here's why: Pressed with new regulations in the European Union, Meta ...