WILKES-BARRE, Pa. (WJW)– Nut lovers around the globe are in mourning following Planters’ announcement that longtime mascot Mr. Peanut has died. “It is with heavy hearts that we confirm that Mr. Peanut ...

Planters has killed off Mr. Peanut. In a lead up to the Super Bowl, Planters released a pre-game ad Tuesday showing Mr. Peanut sacrificing himself to save actors Matt Walsh and Wesley Snipes after ...

Kraft Heinz snack brand Planters is pausing paid advertising behind a campaign about the apparent death of its animated mascot, Mr. Peanut, after a helicopter crash Sunday killed nine people, ...

The televised funeral of recently deceased Planters spokes-legume Mr. Peanut – a commercial set to air during Sunday’s Super Bowl – will continue as planned, despite the ad’s similarities to the death ...

Planters Peanuts has put promotion of Mr. Peanut’s upcoming funeral on hold following the death of basketball star Kobe Bryant and eight other people in a helicopter crash. “We are saddened by this ...

Social media is increasingly leveraged by brands to extend the life of a Super Bowl ad to before and after game day. Investment in production and expensive media buys have been associated with a much ...

The televised funeral of recently deceased Planters spokes-legume Mr. Peanut — a commercial set to air during Sunday's Super Bowl — will continue as planned, despite the ad's similarities to the death ...

Discover What’s Streaming On: Twitter users will have to wait to learn the fate of Mr. Peanut. On Monday, Ad Age reported that Planters has paused its viral Super Bowl campaign, which teased the death ...

The televised funeral of recently deceased Planters spokes-legume Mr. Peanut - a commercial set to air during Sunday's Super Bowl - will continue as planned, despite the ad's similarities to the death ...