(Bloomberg) -- Americans’ appetite for true-crime stories shows no sign of flagging. Exhibit A: the recent career trajectory of John B. Allen, better known to his ravenous, online fans as MrBallen.

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Last year, popular YouTuber and podcast host John Allen made the jump to comics with MrBallen Presents: Strange, Dark & Mysterious, a graphic novel that adapted some of the many true tales of horror ...

With an enormous following for his ‘strange, dark, and mysterious stories’ that led to a major Amazon deal, the flannel-wearing raconteur is beefing up his brand John Allen thinks escapism may be the ...