(Bloomberg) -- Americans’ appetite for true-crime stories shows no sign of flagging. Exhibit A: the recent career trajectory of John B. Allen, better known to his ravenous, online fans as MrBallen.

John Allen makes it look easy. With his backwards cap, seemingly endless number of flannel shirts and casual on-camera manner, the popular YouTuber and podcaster known by the moniker MrBallen is ...

With an enormous following for his ‘strange, dark, and mysterious stories’ that led to a major Amazon deal, the flannel-wearing raconteur is beefing up his brand John Allen thinks escapism may be the ...

Last year, popular YouTuber and podcast host John Allen made the jump to comics with MrBallen Presents: Strange, Dark & Mysterious, a graphic novel that adapted some of the many true tales of horror ...