This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

What if your next ad campaign could be created in minutes, tailored to your audience, and optimized in real time—all without a single brainstorming session? This isn’t a distant future; it’s the ...

Now that RSAs (responsive search ads) have replaced ETAs (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing RSAs takes a whole different ...

The article first appeared on GeeMee's blog page. In a fast-evolving digital advertising landscape, developers and advertisers are seeking powerful tools to maximise - and measure - their monetisation ...

For nearly eight decades, newspapers have served as a steady source of information for readers navigating political change, ...